LISTING AGENT 101: REPRESENTING SELLERS


Guest post from Perry Real Estate College.

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It is well known that representing buyers is usually more time consuming than representing sellers. Most agents show clients multiple properties before they find the one that checks all the boxes. To find this property, pay close attention to detail and have open lines of communication between you and your buyers. If you are working with first-time homebuyers, they will require even more of your time and attention as this process is foreign to them. Seller representation is a bit different, though there are several parallels. The listing agent wears a lot of hats! Of course, there will be significant documentation and drafting involved. But today, let’s take a look at some of the chief duties of a listing agent beyond the requisite pencil pushing.

As the listing agent, it is your job to present the property in its best light and convey that to the world. A picture is worth a thousand words. Captivating pictures will stop buyers in their tracks when they are scrolling through hundreds of other properties. With today’s cell phone technology, most cameras can take stunning pictures. Go this route if you are comfortable with your photo skills. If not, hire a real estate photographer. Their professional eye, lighting skills and editing capabilities will ensure high-definition pictures that truly stand out online. This will be your first step in generating interest in the listing.  To take it a step further, videos can offer a true “slice of life” to buyers because they can essentially tour the home from the comfort of their own home.  3D/4D virtual tour videos allow the user to tour from room to room like they were physically there inside. To compliment the visuals, an expertly written description will highlight all the amenities of the home. Make sure… please click here to continue reading.


About Bob Schrichte

Robert Bob Schrichte is a graduate of Ohio State University with a B.A. in Journalism and a minor in Communications. Bob’s background is in both sales and writing. He enjoys spoiling a good walk in the woods by bringing along his golf bag.

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