While MTV has moved away music videos, the rise of YouTube and other platforms has helped fuel the demand for videos from some of our favorite artists. In the past, music videos were typically big-budget productions with lots of moving parts and large amounts of overhead. New technology and the rise of social media, however, have made it easier (and cheaper) than ever before to produce and share a music video. If you’re a musician looking to making your first video, we’ve shared some tips from Peter Gerstenzang for American Songwriter below to help you get started. Good luck!
First, Pick a Great Tune
It’s important to choose a song you believe in. It should be “catchy, with strong imagery, hooks aplenty and designed to last as long as a Volvo,” he says.
Get a Great Cinematographer
You should always surround yourself with talented people who will make you look better than you ever could on your own. Also, a great cinematographer knows they are there to help you realize your vision, he says, rather than imposing their own.
Gerstenzang says that making a movie is like fighting a war against time, budget restraints, weather, accidents, and life. Therefore, he says, you need to do what all great generals have done: plant everything you possibly can. Figure out camera angles for each part of the song, put in the times you plan to cut or move the camera, have your musicians practice lip synching or miming in advance, keep a schedule, and be open to creative accidents.
Choose a Solid Location
Small budget can force you to be creative. Choosing a good location can save you both time and money. The more travel, the more camera setups needed, which means the more time you need to shoot, which means more money out of your pocket. Try to keep your locations to one or two, Gerstenzang advises.
For more of Gerstenzang’s tips, click here to read his article in its entirety.
Need to Rent Camera Equipment? DvDepot Can Help
Ready to get to work on your first video project? Start off on the right foot with equipment from dvDepot.
Since 2003, dvDepot has helped meet the production needs of filmmakers of all ages and abilities. The most efficient all-in-one production, crewing, editing, and equipment rental house in New York City, dvDepot has worked with many top clients.
Whether you are looking to rent professional video camera or audio equipment, lighting sources, generators, monitors, grips, or tri-pods, the staff at dvDepot will work with you to build an equipment package that fit your budget and production needs. Committed to providing excellent customer service, dvDepot also offers 24/7 technical support for all gear related problems and can ship anywhere in the U.S.