How to Produce an Effective Marketing Video

Tips for shooting an effective marketing video

Photo via

If you’re a small business owner, chances are you’re on a pretty tight budget when it comes to advertising. Print ads and television and radio spots can be a bit pricey, which means you have to be creative if you hope to get the word out about your product or service effectively. Thankfully, social media has helped some small businesses close the gap on larger firms with bigger budgets, but changing algorithms is making it increasingly difficult on mom and pop shops to expand their social media reach without forking over money in some fashion. So what’s another way to grow your audience without going over budget? Video.

According to an article by Erik Krass for, “visual content is much more appealing than print or text and can easily be shared by your target audience.” Below, we’ve shared a few tips from Krass for producing a successful marketing video. Good luck!

Charisma and Personality

Krass says it’s crucial to remember to stand out from your competitors. To do this, Krass recommends showing some personality and charisma by incorporating some humor. Also, it’s important to be comfortable with your public speaking and camera skills, Krass says.

The Who, What, When, Where, Why, and How

Krass says that while you may know the intricate details of your product or service, it’s important to explain the who, what, when, where, why, and how of your product from start to finish, including simple factors. Doing so will help your audience feel comfortable with your business, says Krass, and help in forming a deeper relationship.

Dangling Carrot

Give an Incentive

Krass says it’s important when producing a marketing video to ask yourself what is in it for the viewer. Add some value to your video, he says, by including a link to a promotion code or free trial which will make viewers want to share it with others.

For the rest of Krass tips, click here to read his article in its entirety.

Need to Rent Camera Equipment? DvDepot Can Help

Who rents video cameras in NYC. dvDepot for all your production needs.Ready to get to work on your first explainer video? Start off on the right foot with equipment from dvDepot.

Since 2003, dvDepot has helped meet the production needs of filmmakers of all ages and abilities. The most efficient all-in-one production, crewing, editing, and equipment rental house in New York City, dvDepot has worked with many top clients.

Whether you are looking to rent professional video camera or audio equipment, lighting sources, generators, monitors, grips, or tri-pods, the staff at dvDepot will work with you to build an equipment package that fit your budget and production needs. Committed to providing excellent customer service, dvDepot also offers 24/7 technical support for all gear related problems and can ship anywhere in the U.S.

For more information or to browse a list of rental equipment, check out their webpage here.

Leave a comment

Your email address will not be published. Required fields are marked *