If you’re a small business owner, chances are you’re on a pretty tight budget when it comes to advertising. Print ads and television and radio spots can be a bit pricey, which means you have to be creative if you hope to get the word out about your product or service effectively. Thankfully, social media has helped some small businesses close the gap on larger firms with bigger budgets, but changing algorithms is making it increasingly difficult on mom and pop shops to expand their social media reach without forking over money in some fashion. So what’s another way to grow your audience without going over budget? Video.
According to an article by Erik Krass for Business2Community.com, “visual content is much more appealing than print or text and can easily be shared by your target audience.” Below, we’ve shared a few tips from Krass for producing a successful marketing video. Good luck!
Charisma and Personality
Krass says it’s crucial to remember to stand out from your competitors. To do this, Krass recommends showing some personality and charisma by incorporating some humor. Also, it’s important to be comfortable with your public speaking and camera skills, Krass says.
The Who, What, When, Where, Why, and How
Krass says that while you may know the intricate details of your product or service, it’s important to explain the who, what, when, where, why, and how of your product from start to finish, including simple factors. Doing so will help your audience feel comfortable with your business, says Krass, and help in forming a deeper relationship.
Give an Incentive
Krass says it’s important when producing a marketing video to ask yourself what is in it for the viewer. Add some value to your video, he says, by including a link to a promotion code or free trial which will make viewers want to share it with others.
For the rest of Krass tips, click here to read his article in its entirety.
Need to Rent Camera Equipment? DvDepot Can Help
Ready to get to work on your first explainer video? Start off on the right foot with equipment from dvDepot.
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