One of the best (and most cost effective) ways to market and promote your business is through the use of social media. Whether you are sharing a photo of a product on Facebook or announcing a special event or promotion via Twitter, social media is a fast, easy, cheap, and effective way to reach your target audience. So how can you boost your social media marketing? One word: video.
Below, we’ve shared a list of video marketing resources to help you improve your social media reach, courtesy of Susan Gilbert for Business 2 Community. Good luck!
Turn ordinary video into extraordinary – Magisto
Magisto is a quick and simple way to edit your videos and allows users to add music, themes, special effects, and more. The app is available to iOS, Android, Amazon, and Window users.
Create video ads from images – Facebook Slideshow
This tool enables businesses to create slideshow ads from their photos. Businesses can select three to seven images that can be placed in “an eye-catching video ad” that can have great appeal to their potential leads. As more and more people use mobile devices to view this content, Gilbert says this can be a valuable asset to a business’ marketing budget.
Turn your story into video – Adobe Voice
Gilbert says that storytelling through visual content attracts a larger audience. With that being said, businesses should consider Adobe Voice which provides animation and simple voice recording for pitching ideas and presenting ideas in a fun way.
Teach and train from your Mac desktop – ScreenFlow
Gilbert says that if you are wanting to present an idea or tutorial with screenshots and video, ScreenFlow is the way to go. A desktop tool for Mac users, the program allows for recording of your monitor while capturing video, computer audio and information from your iPhone or iPad. You can also do professional editing and add music using the tool before sharing your video on iTunes, social media, Google Drive, and Dropbox.
Need to Rent Camera Equipment in Manhattan, NY? DvDepot Can Help
Ready to get to work on your first video project? Start off on the right foot with equipment from dvDepot.
Since 2003, dvDepot has helped meet the production needs of filmmakers of all ages and abilities. The most efficient all-in-one production, crewing, editing, and equipment rental house in New York City, dvDepot has worked with many top clients.
Whether you are looking to rent professional video camera or audio equipment, lighting sources, generators, monitors, grips, or tri-pods, the staff at dvDepot will work with you to build an equipment package that fit your budget and production needs. Committed to providing excellent customer service, dvDepot also offers 24/7 technical support for all gear related problems and can ship anywhere in the U.S.