For many small business owners, trying to find a balance between serving your customers and promoting your own business can be difficult. The event planning business is no exception. Depending on how busy your business is, you’re likely spending over 50 hours a week planning events for clients which leaves little time during the day to focus on your marketing strategy. The key, therefore, is to be efficient and focus on those tasks that will give you the biggest return on your investment.
Below, we’ve shared a few of these tips, courtesy of Arpan Shah for Tech.co.
Build Your Networking Skills
A good network is very beneficial for an event planning business, says Shah. Good networks of customers is helpful for getting referrals and staying in touch with florists, caterers, hotels and clubs can be helpful in giving good services and getting more references.
Presence on Social Media
Social media is important for marketing, says Shah, and should be a part of your daily routine. Social media is inexpensive (in most cases, free) and can help you reach a wide audience. Event planners can share photos and details of an event as well as customer testimonials to attract eyeball and gain the trust of potential customers.
A satisfied customer can create word-of-mouth marketing and can help you acquire more referrals, says Shah. Therefore, event planners should focus on customer service and building long-term relations rather than a one-time profit.
Advertise Your Business
Shah says advertising is a must. Online marketing has become increasingly popular but old school tactics such as boards, pamphlets, print ads and brochures are useful. A well-printed business card is also an effective tool.
Have a Website
Shah says it’s a basic necessity to have a website regardless of the size of your business. It should look authentic and have all the basic details of your business.
Find Event Party Supplies For Rent
If you’re planning an event for your business, Rent It Today can help you find a party supplier in your area. Visit our party rentals page for nationwide search results for the party rentals you need.