Not long ago, companies would spend tens, if not hundreds, of thousands of dollars to produce a video to promote their products and services. Production costs were huge, timelines were long, and the reach was limited. While there is still a place for these types of projects, time’s have changed. For less than $1,000, companies can now produce a great video in a short period of time that can reach millions of people on the Internet.
Below, we’ve shared some great tips for producing a YouTube video, courtesy of the team at Neurogadget. Good luck!
—Before embarking on encoding your video, study the recommended YouTube settings. The settings are MPEG-4, MPEG-2, and H.264 formats. Other recommended settings are 640×480 (SD) for 4:3 aspect ratio and 280×70 (HD) for 16:9 aspect ratio. The frame rate should be the same with what appears on the original video. Also, be sure to restrict the aspect ratio to between 4:3 and 16:9 to avoid degrading the quality of the video.
—Make sure the player fits perfectly by doing the encoding at the following 16:9 ratios:
- 240p: 426×240
- 360p: 640×360
- 480p: 854×480
- 720p: 1280×720
- 1080p: 1920×1080
A high-quality video encoder is essential as is a great camera that comes with outstanding image quality. For a simpler process, check out iMovie, Apple Final Cut Pro, or other video editing programs.
—Use external microphones to capture excellent sound and remember to stabilize the camera when shooting video by using tripods.
—Learn the best shooting techniques and keep practicing!
Need to Rent Camera Equipment? DvDepot Can Help
Ready to get to work on your first video project? Start off on the right foot with equipment from dvDepot.
Since 2003, dvDepot has helped meet the production needs of filmmakers of all ages and abilities. The most efficient all-in-one production, crewing, editing, and equipment rental house in New York City, dvDepot has worked with many top clients.
Whether you are looking to rent professional video camera or audio equipment, lighting sources, generators, monitors, grips, or tri-pods, the staff at dvDepot will work with you to build an equipment package that fit your budget and production needs. Committed to providing excellent customer service, dvDepot also offers 24/7 technical support for all gear related problems and can ship anywhere in the U.S.
For more information or to browse a list of rental equipment, check out their webpage here.