The drought is over. After riding out the most recent recession, the trade show industry appears to be hitting a growth spurt. According to the Trade Show News Network, the trade show industry is seeing recent gains in attendance, revenue, exhibitors, and net square footage (NSF). This report is based on a pair of studies released earlier this month by a2z and the Center for Exhibition Industry Research, which track trade show activity.
All About Square Footage
According to a2z, the net square footage for events is up 5.7 percent compared to the second quarter in 2012. Additionally, the Center for Exhibition Industry Research’s Index report for the first quarter of 2013 shows overall growth of 1.3 percent marking the 11th consecutive quarter the industry has reported positive marks. According to industry experts, the recent growth has been driven by strong performances by the Food and Industrial/Heavy Machinery categories which have seen huge gains in recent years.
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