During a recent staff meeting here at Rent It Today, we recounted everything that has evolved with the company over the past few years. That discussion can be described in one word – SUCCESS.
I take that back. A lot of words can describe the past 24 months at Rent It Today: growth, evolution, prosperous, thriving, productive, validated, influential, expanding,…..you get the point.
A Rundown Of The Numbers
Let’s take a look at some of the numbers relative to visitors to www.RentItToday.com from January 1, 2010 until December 31, 2012:
• Visits – 421,743 to 1,419,970; an increase of 236.69%
• Unique Visitors – 376,742 to 1,194,092; an increase of 216.95%
• Pageviews – 1,149,425 to 3,183,291; an increase of 176.95%
Alongside these pretty impressive stats, we also saw a decrease in pages per visit, average visit duration, and bounce rate. This suggests that viewers are now locating their items more quickly.
Over that time, Rent It Today underwent some significant changes that undoubtedly affected these numbers. Those include the development of two new internal software programs, creation of a mobile friendly site, addition of partnering rental companies, office expansion, and employee growth.
Rent it Today’s achievements are also a direct reflection of our team’s dedication to our company core values:
• Evolving the rental world
• Promoting enjoyable experiences
• Empowering both customers
• Creating quality content
• Making renting simple
• Loving renting
We Are Much Obliged
There truly is just one word for how we feel about the past two years, and that word is “grateful.” We are grateful to you, our customer, for letting us do what we love. We love making renting simple, and we love working with you. Thank you for your partnership, as well as your trust and loyalty. The year ahead promises great things, and we are excited to share them with you!