"If a picture is worth a 1000 words, then a video is worth a 1000 words, 25 times a second."
Video is the integration of three separate aesthetic concepts: visual, sound and concept. Combining three art forms to create video allows viewers the chance to a unique experience. This model is why film is one of the dominant art forms of the 20th century.
How does this relate to the internet and video marketing? More people are using the internet for entertainment and business. The world's population is at 7 billion people. Over 2 billion of those have internet connection and more than 5 billion have mobile phone access.
If these figures say anything it's that video marketing unlocks opportunities for businesses at the low price of 'free'.
Three basic improvements certain to be added to your online marketing presence include:
Brand Awareness – Video allows one to recreate face to face interaction with someone more efficiently through video. Forming a video that displays your business and employees natural side will appeal to customers. Placing a face and voice to the name may promise more than a passing interest in your product.
Investing into a video that illustrates the professionalism and quality of your rental business will increase the customer perception that you're a legitimate business that takes customers seriously.
User Engagement - As you read this, you might find yourself skimming through the lines, trying to find a section more applicable to what you're interested in. Video eliminates the "skim-read" option by immediately hooking the viewer. You either watch the entire video or you don't.
Video engages an audience directly. Comprehension is more driven and immediate. Information can be transmitted quicker and more efficiently in ten seconds of video than words.
Search Engine Optimization – Perhaps the most important aspect of video marketing is the impact it will have on your web traffic. Snippets of your video and accompanying information will be displayed through Google's search result pages. "Video rich snippets" are a great way to increase traffic to your site.
In addition to gaining 4 billion video views daily, YouTube is also the second biggest search engine on the internet behind Google. Building your own video channel on YouTube and receiving SEO placement on Google is the perfect marriage for brand awareness, referrals and sales.
Equipped with an in-house video development studio, Rent It Today is ready to assist you in launching your video marketing presence. If you're ready to take the next step, contact RIT to discuss your marketing goals and vision for your brand.