Category Archives : Trade Shows


How to Find the Right Trade Show Booth Vendor

When exhibiting at trade shows, first impressions are everything. The look and design of your booth is important and it’s important to choose a booth vendor that understands your needs, provides a variety of quality products, and has knowledge and experience. Below, we’ve outlined five criteria, courtesy of Kristin Hovde of Trade Show News Network, […]

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How Trade Show Exhibitors Can Get the Biggest ROI

Several times on this very same blog, we’ve talked about the high cost of exhibiting at trade shows and the best ways to save money while getting the most bang for your buck. In a recent article for CrainsCleveland.com, writer J.J. Anderson wrote about the importance of investing in digital marketing strategies to extend your […]


Trade Show Graphics Can Make or Break Your Booth

The Right Way to Attend a Trade Show Whether your company is attending a small, regional trade show or a national convention, the look of your display and aesthetic of your booth is paramount. With that being said, having great graphics is just as important as the physical display itself. To help make sure your […]

Trade Show Booth

Social Media

How to Use Social Media to Your Advantage at Trade Shows   Recently updated !

The benefits of attending and/or exhibiting at trade shows have been well documented on this very same blog over the past few years, but even more important is knowing how to maximize these benefits. To help take your social media strategy to the next level, we’ve summarized some trade show tips from Wordsworth, a public […]


Top 5 Projected Trade Show Trends for 2015

True, we’re only a few days into 2015, but for small business owners it’s never too early to start thinking about how they can grow their companies in the New Year. One of the most tried and true ways to gain exposure and spread the message about a business’ product is by exhibiting at trade […]

Trade Show

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Top 7 Killer Insider Tips from Trade Show Exhibitors

  Are you a small company looking to build visibility and credibility? Do you have a new product you can’t wait to share with potential customers? A trade show might be just what you need. Before you decide to register, however, you might want to spend a few minutes reading through the list of lessons […]


10 Ways to Make Your Trade Show Exhibit Stand Out

For exhibitors, trade shows can be extremely rewarding: New contacts, new customers, brand exposure, etc. Unfortunately, they can also be pretty brutal if you’re not prepared. So how do you make sure your booth stands out from the hundreds of others lined up in the convention center or ballroom? Just keep reading. Below we’ve shared a […]

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Get The Most Out of Your Trade Show Experience

For many small business owners, attending an industry trade show might be one of their biggest expenses of the year. For that reason alone, many pass on the opportunity to network, meet potential customers or learn more about the current marketplace. Thanks to the following tips, these business owners no longer have to choose between […]


Improve Your Trade Show Presence with These Free Apps

Whether it’s the large crowds, free-flowing alcohol, or pushy sales reps, trade shows can be a bit overwhelming, if not downright nuts. Fortunately, there are a handful of free smartphone apps available to make your experience not only bearable but also beneficial. Below, we’ve shared a list of these apps compiled by the experts at TechRepublic. […]

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Five Tips for Running Your Trade Show Booth

If you’ve ever been to a trade show, you know they can be a bit overwhelming. From the big crowds to the endless aisles of products, there is a lot to wade through. For many companies, a trade show provides an opportunity to present a new product or service to a large group of people […]