Tips for Creating a Marketing Video That Works


When it comes to spreading the word about their product or service, some companies break the bank to advertise on local television stations or in metro newspapers. While both can be effective means of reaching new customers, advancements in technology and the rise of social media have made it possible to expand a customer base at a much cheaper cost.

New technology has enabled companies to produce high-quality marketing videos that can be shared instantly across all social media platforms. So what are the benefits of video marketing and what are some tips to producing an effective video?

Below, we’ve shared some reasons why you should use video marketing campaigns and how to create a video that works, courtesy of Oliver Neely for Good luck!

Why use video marketing?

Video marketing improves email campaign – Neely writes that using the word “video” in a subject line of an email can boost open rates by 19%.

Video marketing increases the time people spend on your site – Neely says that visitors spend two minutes longer browsing sites with video.

Video marketing increases your search ranking – Neely says that research has found that having a video on your page makes it 53 times more likely to appear on the first page of Google.

Video marketing helps make purchase decisions

Video marketing tips for small businesses

Keep your videos short – Neely says people are more likely to click a video that is two minutes long than one that is 15.

Link back to your website – Neely says it’s important to include a link because there is no point in using a video if visitors don’t take action from it.

Make your video valuable – Neely writes that people want to gain value from the video so teach them something new or entertain them.

Show your personality – Neely says you should be true to your business and highlight what makes you different.

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