Sponsoring an event is a great way for many small businesses to build a buzz and attract a new group of potential customers. One of the easiest and most effective (and cheapest) ways to get the word out about your event is by using social media. A solid social media campaign will help ensure you get the biggest return on your investment. So how can you create a good campaign? Below, we’ve shared a list of tips from Caitie Gonzalez for Business2Community.com. Good luck!
Before the Event
Gonzalez says it’s important to “piggyback on the event’s official social media profiles.” Like and follow the profiles to receive event updates and info and be sure to identify and use the event hashtag. It is also helpful, she says, to create event imagery. Posts with photos get 39% more interaction than links, videos, or text-based updates.
During the Event
Gonzalez says you should make it easy for attendees to find the hashtag by including it on event signage and asking panelists and speakers to mention it before or at the end of their presentations. Second, Gonzalez recommends creating a social media contest to give attendees extra incentive to share the event experience via social media. Third, Gonzalez says you should continue to monitor the conversation and encourage folks to share on social media during the event. You should also be quick to answer questions, she says, and retweet or like interesting posts. Finally, Gonzalez says it’s important to share updates and interesting moments such as times and locations of keynotes, panels, and others and fun quotes or photos.
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