How to Shoot a Company Video That Explains Your Product


Marco_Bercasio_filmingIf you’ve ever worked in sales (or heck, even walked past one of those skin care kiosks at the mall), you know that one of the most effective ways to sell a product is to demonstrate how it works. Today, thanks to the wonders of technology, many brands are able to do that without ever physically standing in front of a customer. Explainer videos are a great way to demonstrate your product or service and reach a wider audience at a lower cost.

To help ensure your video is effective, we’ve shared a list of tips, courtesy of Annie Pilon for, below. Good luck!


Keep It Short

Pilon says that the point of an explainer video is demonstrate how to use a product or service so “there’s no need for any complicated backstory or lengthy explanations.” Only include the essential elements to explain your piece as quickly as possible, she says.


Get to the Point Quickly

Pilon recommends telling viewers right away about the problem your product will solve so they know how your product will be beneficial. You only have a couple of seconds before people lose interest, she says, so get to the point quickly.

Charlotte van Leeuwen explaining to the press about her Yes we c

Explain the Problem

Pilon says that while it’s important to show the product’s features and how it works, you also need to show them specifically what it can do for them.


Show What Makes Your Product Stand Out

After explaining the problem, Pilon says you should take a moment to explain why other solutions aren’t effective, or less effective than your product or service. This strategy can help set you apart from the competition.

For the rest of Pilon’s tips for creating a great explainer video, click here.

Need to Rent Camera Equipment? DvDepot Can Help

Who rents video cameras in NYC. dvDepot for all your production needs.Ready to get to work on your first explainer video? Start off on the right foot with equipment from dvDepot.

Since 2003, dvDepot has helped meet the production needs of filmmakers of all ages and abilities. The most efficient all-in-one production, crewing, editing, and equipment rental house in New York City, dvDepot has worked with many top clients.

Whether you are looking to rent professional video camera or audio equipment, lighting sources, generators, monitors, grips, or tri-pods, the staff at dvDepot will work with you to build an equipment package that fit your budget and production needs. Committed to providing excellent customer service, dvDepot also offers 24/7 technical support for all gear related problems and can ship anywhere in the U.S.

For more information or to browse a list of rental equipment, check out their webpage here.