Exhibiting at a trade show is a big investment for businesses no matter how large or small. If you talk to most owners or company leaders, getting a return on that investment is the biggest indicator of success for most exhibitors. So how can you ensure your business gets the most bang for its buck? Below we’ve shared a list of tips from The Chronicle Herald that can help your company hit a home run at its next trade show.
Appearance: Be mindful of hygiene and be sure there is some consistency in dress code. Avoid chewing gum, eating, talking on the phone or texting, or sitting while exhibiting. Also, be sure to have adequate staff to cover breaks and ask staff to be pay attention to their body language and be aware of their posture and where they’re resting their hands.
Brand Knowledge: Statistics show that 85% of an exhibitor’s success is a result of staff performance. Make sure your team is confident in their knowledge and know the target market. Give them some key talking points or opening lines to help them identify the needs of potential customers, communicate the strengths of your business, and what makes your company unique. Staff members should also be able to answer basic questions and should be comfortable with brand messaging.
Engagement: Your crew should be high energy, enthusiastic, outgoing, knowledgeable, and approachable, according to the article. They should be able to demonstrate hospitality through good eye contact, smiling, and having conversations with booth visitors. Draw attention to your booth using giveaways, raffles, and product demonstrations and be active on social media, particularly Twitter.
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