Survey Projects New Trends in Event Planning Industry


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Photo courtesy of www.venuemag.net

From weddings and corporate gatherings to parties and fundraisers, there are plenty of opportunities for event planning companies across the country. To help event planners stay in-the-know, Destination Hotels & Resorts, a U.S.-based management company, has conducted a planner’s survey that projects current trends in the industry.

Here is a recap of their findings:

Eco-Friendly: Demand for sustainability measures is growing. In fact, 45% of those surveyed said the eco-friendly practices are “somewhat important” when selecting a venue while 18% said it is “extremely important”.

Site & Location: According to the survey, location, not budget, is the prime factor when selecting a venue. Just under 34% of the planners indicated that more than half of their meetings would be national gatherings while 30% said they are expecting their meetings to be held in local markets.

Culinary Offerings: Results of the survey show cooking itineraries and its quality matter significantly when selecting a venue. Of those surveyed, 78% stated that it is an “important part” of the selection process.

Team Building Activities: 55% of responders prefer adventure/active options when organizing team building projects for gatherings.

Social Networking: Almost 50% of those surveyed said that social media was an integral part of their event planning business.

Innovation & Technology: More than 36% of responders indicated that new technologies (i.e. streaming media, web conferencing, cloud computing, etc) is an important part of their business.

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