Imagine the number of movies, television shows, commercials, and newscasts you’ve watched during your lifetime. That’s a pretty staggering number, especially when you take into account the number of times those video recordings had to be re-cut and edited due to human errors. In the media world, these are known famously as “bloopers.”
Some of the most popular videos on YouTube are famous meltdowns and outtakes that make even the most boring weather report a laugh riot. Viewers don’t often get to view these slipups, as most never make it off the cutting room floor.
At Rent It Today (RIT), we typically pride ourselves on the laid back approach we have with our office culture. By keeping the atmosphere cheerful, work tension is remedied by occasional buffoonery and pranks. This is never more obvious than when the RIT staff is placed in front of the camera to film our informative company videos.
The Laugh’s On Us
There’s a juvenile element to sitting down in front of a video camera and trying to properly connect your mouth to your brain while maintaining a serious demeanor. The failure to make your cut perfect due to stumbling over words or forgetting lines brings out the uncontrollable urge to giggle. Some of the greatest film actors of all time have broken down and laughed on camera at some point or another, so it’s not a stretch that our staff would experience the same “technical difficulties.”
The staff recently shot a video that elaborated on the core values of our brand. RIT’s AV specialist, Roger Akers, has compiled a collection of the funniest moments that didn’t make the final video. The language had to be toned down for obvious reasons, but you get a good sense of the different personalities that make our business successful.
The Goof Troop
In the video, we see RIT founders Jason Glass and Matt Stephenson repeatedly mess up their sections of the video, revealing that even the boss isn’t bulletproof. Note the hilarious continuity error of a bearded then clean shaven Jason. We see Content Writer Bob Schrichte get repetitive with the use of one phrase, as if he’s trying to hypnotize you. Somebody splash some water on this guy. Honorable mention goes to Call Center Team Leader Steve Rice for perfectly illustrating how flubbing your lines two dozen times begets a solid span of knee slapping laughter for those watching. Thanks for the laughs, Steve.
A Reel of Real People
So why show the rough cut of a company video? Honesty and humor make for some of the best relationships, not only in business, but in life as well. In making sure that happens we have to be able to laugh at ourselves. In the case of our video, you can put a face to the name of those who help you on a daily basis while catching a glimpse of the unrehearsed human element. This reel has left our tummies sore from laughing, and we hope you share the mirth with us when you view this clip.