It all starts with data. The "it" in this scenario is the success of your business' online marketing, and the responsibility is ours.
We live in an era when a renter's search for an item either begins or ends on the internet. The competition to land top search results is high. There's a very specific formula that goes into ranking well in search, and that method is consistently evolving. The one factor that remains constant across the changes, however, is the importance of quality content. Content comes in numerous formats that includes everything from the web address to the listing description of each item and every other character in between. This is where our Data Team come into play.